Perceived City Sustainability and Tourist Behavioural Intentions

The focus on the sustainability of tourism destinations and firms is a global trend. However, implications those investments in tourist behavioural intentions need further investigation. This study proposes conceptual framework for exploring influence perceptions travel behaviour intention to recommend revisit. results from structural equation modelling importance–performance matrix analysis show direct relationship between perceived sustainability. Additionally, it shows value, corroborating previous research green tourists. By increasing sustainability, managers marketers can enhance their strategies based tourists’ feedback market destination more specific targets via tailored communication. Sustainability were also found be key driver satisfaction have indirect consequences loyalty, representing ultimate goal destination.